CBD ads remain one of the most challenging types of online advertising due to strict platform policies. Many marketers struggle with ad disapprovals and account bans on platforms like Facebook, Google, and Instagram. However, with the right strategy, running successful CBD ad campaigns is possible. This guide will help you navigate compliance rules, craft effective ad copy, and explore alternative marketing strategies.
Understanding CBD Advertising Policies on Major Platforms
Before launching any campaign, it is crucial to familiarize yourself with the advertising guidelines of each platform. Social media giants and search engines have strict rules regarding CBD ads due to legal uncertainties and health claim restrictions.
Facebook & Instagram
Facebook and Instagram do not allow direct promotion of CBD products. However, there are ways to work within their guidelines:
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No direct promotion – Ads explicitly mentioning CBD or showcasing the product directly are likely to be disapproved.
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Focus on education – Advertisers can run ads leading to content that educates users about CBD without making medical claims.
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No health claims – Avoid language suggesting CBD treats or cures conditions like anxiety or pain.
Google Ads
Google has limited CBD advertising in certain regions, but restrictions still apply:
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CBD-related ads require pre-approval – Google only allows select advertisers in approved locations to run CBD-related ads.
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Avoid medical claims – Just like Facebook, making health claims will get your ads flagged.
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Use compliant landing pages – Even if your ad is approved, an unapproved landing page can lead to disqualification.
TikTok & Other Platforms
TikTok currently prohibits CBD advertising. However, brands can still build organic awareness through influencer marketing and non-paid strategies. Other platforms like Snapchat and Pinterest have similar restrictions but allow some form of CBD-related content under specific conditions.
Crafting Compliance-Friendly Ad Copy and Creatives
The key to running CBD ads without getting restricted is in the messaging. Since CBD advertising is closely monitored, your copy and creatives must follow strict guidelines.
What Works in CBD Ad Copy
Crafting Compliance-Friendly Ad Copy and Creatives
The key to running CBD ads without getting restricted lies in the messaging. Since CBD advertising is closely monitored, your copy and creatives must follow strict guidelines.
When crafting ad copy, neutral language is essential. Terms like “cures,” “treats,” or “relieves” should be avoided entirely. Instead, using phrases such as “supports wellness” or “promotes relaxation” aligns better with platform policies. Additionally, taking an educational approach—where ads direct users to informational content rather than product pages—tends to result in higher approval rates. Highlighting quality and transparency is also beneficial. Mentioning certifications, third-party lab testing, and legal compliance can make a significant difference in how ads are perceived by advertising platforms.
There are also several things to avoid when running CBD ads. Exaggerated claims such as “instant relief,” “guaranteed results,” or “miracle cure” are immediate red flags and should be eliminated from all marketing materials. Similarly, before-and-after images—commonly used in weight loss advertising—are often considered misleading and can lead to ad rejections. Lastly, direct product mentions should be handled with caution. Instead of promoting CBD directly, focusing on the benefits of the lifestyle it supports is a more compliant strategy.
The Best CBD Advertising Strategies for 2025
With restrictions tightening, CBD brands must explore alternative advertising strategies to reach their audience.
Native Advertising and Content Marketing
Native ad platforms like Taboola, Outbrain, and RevContent allow CBD-related educational content. Instead of selling CBD directly, you can create value-driven articles that lead users to a compliant landing page.
Influencer Marketing
Partnering with influencers in the wellness and health space can be an effective way to promote CBD without using traditional ads. Influencers can share their experiences with CBD in a way that feels organic and authentic to their audience.
Email & SMS Marketing
Since paid ads have limitations, direct marketing through email and SMS campaigns allows brands to engage directly with interested customers. By building an opt-in list, you can send educational content, promotions, and updates while staying compliant.
Alternative Traffic Sources for CBD Marketing
If major ad platforms remain restrictive, brands should explore alternative methods for driving traffic and sales.
SEO & Content Marketing
Creating educational content around CBD helps drive organic search traffic. Blog posts, infographics, and video content discussing CBD’s benefits—without making medical claims—can boost your website’s visibility.
Affiliate Marketing
Working with affiliates who run their own websites and marketing efforts allows brands to reach new audiences without violating ad platform restrictions. Affiliates can promote your CBD products through blogs, newsletters, and organic social media content.
Telegram & Private Communities
Building a Telegram channel or private Facebook group creates a space where you can engage directly with your customers. This allows for educational discussions, promotions, and loyalty-building without the risk of ad disapprovals.
Best Practices for CBD Ad Landing Pages
Even if your ads are approved, an uncompliant landing page can still lead to account restrictions. Here’s how to ensure your landing page aligns with platform guidelines:
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Avoid medical claims: Stick to wellness-oriented messaging.
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Clearly state legal compliance: Mention that the product contains less than 0.3% THC (if applicable) and complies with federal regulations.
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Include disclaimers: Provide necessary disclaimers regarding FDA regulations and product use.
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Use high-quality images and professional design: A well-structured, visually appealing landing page builds trust with both customers and advertising platforms.
Final Thoughts
Running CBD ads in 2025 requires creativity, compliance, and adaptability. While mainstream platforms impose strict restrictions, alternative strategies like native advertising, influencer partnerships, and SEO can help brands successfully promote their products. By focusing on education, avoiding direct health claims, and maintaining compliant landing pages, CBD businesses can continue growing while staying within advertising regulations.
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