Google and Meta ads for crypto niches have always been challenging due to strict policies, frequent ad rejections, and account bans. However, with the right strategy, these platforms can still serve as valuable traffic sources for crypto-related businesses.
In this article, we’ll explore the current state of Google and Meta ads for crypto in 2025, the restrictions you need to navigate, and practical strategies to make them work effectively.
The Challenges of Advertising Crypto on Google & Meta
A High-Risk Category With Tight Restrictions
Both Google and Meta classify cryptocurrency-related content as a high-risk category. This means ads promoting crypto services must comply with strict guidelines. Advertisers often face several key challenges.
Account Bans and Ad Rejections
Even when crypto ads follow the policy guidelines, both platforms frequently reject them. This unpredictability causes frustration, especially for teams trying to scale compliant campaigns.
Certification Requirements
If you’re promoting crypto exchanges, wallets, or trading platforms, you need to obtain certification. Without this, your ads are unlikely to be approved or even shown at all.
Limited Targeting Capabilities
Meta restricts detailed targeting for financial services. As a result, ad reach is limited, and precision targeting becomes more difficult for crypto-related offers.
Constant Policy Changes
One of the most difficult aspects of advertising in this space is the speed at which policies change. Platforms frequently update their stance on crypto, making compliance an ongoing task rather than a one-time check.
Google and Meta Ads for Crypto: What’s Allowed & What’s Restricted?
What Google Allows (With Certification)
Google permits crypto-related ads under strict conditions. If you’re operating a licensed crypto exchange in an approved country or you’re a crypto wallet provider registered with financial regulators, your campaigns may be eligible. Educational content about cryptocurrency investing is also permitted — as long as it doesn’t directly promote financial products.
What’s Restricted or Prohibited
On the other hand, Google prohibits advertising for Initial Coin Offerings (ICOs), token sales, and unlicensed exchanges. Decentralized finance (DeFi) platforms, crypto trading signals, and advisory services are also not allowed. Any high-risk investment scheme — including HYIPs and unregistered staking programs — falls under the prohibited category.
How to Run Google Ads for Crypto Successfully
To run crypto ads on Google, your first step is to obtain certification through Google’s Financial Products and Services verification process. Your landing pages must also be compliant — this means including clear disclaimers, legal transparency, and removing any exaggerated claims about potential earnings or investment returns.
Rather than using direct sales tactics, focus on educational content. This approach builds brand credibility and positions you as a trusted source, helping you gain long-term traction without constantly triggering policy violations.
Meta (Facebook & Instagram) Ads for Crypto: What Works in 2025?
What Meta Allows (With Approval)
Meta has historically been strict with crypto ads, but recent years have seen some loosening — particularly for licensed businesses. In 2025, Meta allows ads for licensed exchanges and wallet providers, as well as blockchain-based products that don’t involve financial transactions. Educational content related to crypto and blockchain is also permitted.
What’s Still Restricted
However, Meta continues to prohibit advertising for ICOs, token sales, and unregistered investment platforms. Ads promoting crypto trading signals, arbitrage strategies, and financial advice are blocked. Similarly, most DeFi projects lacking regulatory oversight won’t get through the review process.
How to Run Meta Ads for Crypto Successfully
Start by applying for ad account verification. This involves submitting proof of your licensing and compliance documentation. Once approved, your ad creatives and copy must avoid aggressive financial language — especially terms like “profits,” “guaranteed returns,” or “financial freedom.”
Use native-style creatives that blend seamlessly into organic content. These tend to perform better and face less scrutiny. To further support your paid strategy, consider leveraging influencers and organic content to build trust and extend reach — especially in a category where credibility is everything.
Are Google & Meta Ads Still Worth It for Crypto in 2025?
Despite the restrictions, both Google and Meta remain valuable traffic sources for brand awareness and lead generation — particularly for compliant businesses. However, success in 2025 requires more than a good ad. You need regulatory compliance, a proactive strategy, and diversified acquisition channels.
The most effective approach combines compliance with a focus on education. Instead of pushing products directly, use content to inform and attract users. Pair this with organic traffic, influencer outreach, and alternative ad platforms to create a well-rounded marketing strategy that isn’t dependent on any single source.
Want to learn how to successfully promote your crypto brand? Explore our other blogs for more insights and strategies.
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